<p><img src="https://lasalle.lyncros.com/images/image-resize-1729189490.jpg"></p><p><br></p><h1>Entrepreneurship and Sustainability: the new way of life.</h1><p><br></p><p><strong><em>Did you know?</em></strong></p><p>Between December 5<sup>th</sup> and 9<sup>th</sup> 1952, a dense cloud settled in London, killing between 4,000 and 12,000 people; that in Mexico on February 6<sup>th</sup>, 1987, a few thousand dead birds were the manifestation of a patent problem in the city's air.</p><p>That SME´s (small and medium-sized enterprises) represent 99% of companies in México which employ 18.8 million workers and contribute more than 30% to the national GDP.</p><p><br></p><p>That the Pandemic caused the closure of 32.61% of companies between 2019 and 2021.</p><p><br></p><p>And that 90% of SMEs closed within three years due to lack of knowledge, skills and interest in using ICT, management, marketing and logistics, among others such as finances and loss of target in their own markets.</p><p><br></p><p>As reported by Mexico's own National Institute of Geography and Statistics (INEGI National Institute of Geography and Statistics); the state agency that constructs all official statistics.</p><p><br></p><p>This flow of context is a sign of our times, which requires transdisciplinary attention towards innovative solutions with high participation of human talent, strengthened by the community, with quality employment but also with alternative activities, such as freelancing or entrepreneurship that they undoubtedly guarantee the success of personal and professional goals.</p><p>The Entrepreneurship and Sustainability Block of our University understands that transdisciplinary requires that new generations not only prepare to understand and become aware of the sophisticated reality, but also requires strategic planning to focus their participation on various professional actions that under an environment of vulnerability, uncertainty, complexity and ambiguity, they seek to transform their reality with creativity and innovation.</p><p>For more than ten years now, the professional human development coordination (CDHP) has been making efforts to link professional practice with a sustainable life. It is a great effort that continues to give satisfaction, but although there is still a long way to go, we know the importance of carrying out dissemination actions, technological advances and student participation so that generations recognize the relevance to the context and their powerful capacity for change from their hardskills consolidated by their softskills.</p><p>Although reality seems complex, it is through transversality that it is possible to manage a specific subject for linking employability, entrepreneurship and sustainability, for which not only do they have definitions, concepts and characteristics; they go further by integrating instruments for measuring the performance of a professional career project and of course a better way of life. Some of these can be basic such as the analysis of quality of life, behavior analysis, carbon footprint, professional profile or as complex as the Balance Score Card, like W.O.T.A., like the Ten Types of Innovation, or the problem tree, even the comparative expense-income, the business model of Alex Osterwalder, circular economy, financial intelligence, quality employment and some others more than through the professional activity in development, allow to identify the quality of the selected path or to visualize alternatives for change due to the context of each Professional Project of Occupation.</p><p>It is therefore that the answers to the new challenges of the millennium appear complex but definitely fordable by a professional practice with values; that is, the link between professional entrepreneurship and sustainable awareness of our context.</p><p><br></p><p><em>Dr. Hugo Villarruel-Pantoja, Ph.D. in Business Administration and Management.</em></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>